We created an eerie AR chase for the launch of Netflix's Hellbound

New Campaign / Tommy Singapore / 24 November 2021

Hallyu to the world: with the incredible rise of Korean culture sweeping audiences around the world, the Tommy SG team was tasked to market the latest Korean title Hellbound to the growing Korean drama fans in Indonesia.

Based on the series storyline, we worked with 3D alphas to create a chase scene in the middle of Jakarta where scary creatures from another world chase people to be “picked up” to hell.


We have also set up an on-ground AR live-feed camera activation at Kota Kasablanka Mall in Jakarta where people can try the Hellbound effect.