Bringing gaming to life by throwing influencers out of a plane

Amidst stiff competition from other platforms, YouTube wanted to become the prime destination for gaming content among Gen Zs in Southeast Asia.

So instead of bringing this audience into our gaming world, we brought our gaming world to them.

An electrifying activation that brought to life Southeast Asia’s #1 mobile game – Free Fire, in partnership with YouTube Gaming.

We turned Free Fire into a real-life game show pitting 12 of Indonesia and Thailand’s hottest creators against each other.

Gaming audiences may have seen their favourite influencers in brand campaigns before, but they’ve never seen anything quite like this. 

We recreated the most iconic elements from Free Fire including: Parachute landing, Skyboard, Dance emote, Supply crates & Gloo walls. 

We then streamed the activations for Indonesia and Thailand on YouTube making YouTube the ultimate destination for gaming content.

And it worked!

>> 5.2M views across the Indonesia and Thailand livestreams

>> 50.7M views across all activation assets on VOD, Shorts, and Live

>> 14.2 million views for the activation teaser alone making it the most viewed video in YouTube Indonesia’s history 

We reached 53.4 Million Gen-Zs in Indonesia and Thailand proving that when it comes to capturing the imagination of this audience, the sky really is the limit. 

If you’re looking for ways you can make yourself distinctive in a crowded market, talk to us now. No really. Right now.