Consumers are looking to switch from blends to single malts but struggle with choosing ones they like due to knowledge gaps. So sometimes you just need to simplify what can be a confusing category.
Our new brand platform, ‘straight talking single malt’ does just that, by delivering the consumer with two simple choices ‘smoky or smooth’.
For Aerstone, this a fresh new territory which reframes the same thing in a different way, delivers clear signalling to give the consumer confidence to make a choice and is supported by a new brand world that is distinctly Aerstone and nobody else in the category.
So that just leaves us with one question; when it comes to being smoky or smooth, which one are you?