Mix it up

Smirnoff have embarked on an experiential campaign at 26 global festivals following a partnership with Live Nation Entertainment. The festivals include Wireless, Latitude, Reading & Leeds and V Festival. Smirnoff aim to create experiences that brings artists and fans closer together.

To amplify their global vision around Smirnoff’s passion for music and always making the fan experience top priority, we’ve been developing unique content to share via brand and festival-related social channels, as well as Smirnoff's Sound Collective Service. Our role is to take content, mix it up and present in new and interesting ways.

The question

How do you standout in the crowded social space?

The answer

Create compelling content with value, instead of advertising with messages.

With users free to choose the brands they follow, it's increasingly important to create content with value rather than repurposing ads or sharing simple studio photography.

By capturing the festivals firsthand, we were able to spot and record hundreds of moments, each with a story perfect for sharing.

Bottoms up!

Sláinte, Yamas, Chin-chin!

Please Roate Your Device