First-of-its-kind pan-regional Twitch escape room gameshow
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We helped Netflix hype a new German title with absolutely no fan base... in a completely unique digital scavenger hunt
With Tribes of Europa being a brand new show without existing source material to drum up interest, we wanted to get well-known twitch streamers involved who are talking to sci-fi fans every day on their channels.
![](https://thisistommy.com/assets/2022/03/Tribes_Carousel_Strip.jpg)
And if you’re making a game(show), then you’ve come to the right place!
We knew that the right idea would spark a genuine flurry of activity between streamer and their beloved chatbox; Real conversations about the show, much-needed support throughout the game, and ACTUAL HELP with what lay in store…
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We made an actual full blown gameshow. Four influencers from across Germany, Poland and the UK were challenged to a live-streamed Scavenger Hunt on Twitch. Their loyal chat box played a ‘tribe’ from the show and had to help them solve riddles and find clues seeded all around the internet.
We sent the influencers an Atlantian Cube each; a key artefact from the series. Built bespoke for this campaign and etched with clues and ciphers that formed the levels of the game.
![](https://thisistommy.com/assets/2022/03/Atlanlans-TX0.jpg)
Then one Sunday afternoon at 1600 GMT, four tribes raced to solve it with nothing more than a few strange items and a microsite for guidance.
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Speaking of lockdown-proof. Instead of an expensive trophy ceremony for the winner, the game culminated in all 4 influencers competing in a nail-biting, head-to-head race to build their own trophy, with the winner crowned ‘Champion of Europa’.
![](https://thisistommy.com/assets/2022/03/The_Execution_06-992x558.jpg)
Our 2 hour stream saw:
520k+ views. 135k+ chat messages.
3.3million minutes watched, equating to 6.3 years of engaged watch time.
Tribes became an unforgettable name, thanks to a competition that redefined entertainment for their audience, delivering not just a name but an exciting, tantalizing, totally unique experience.
![](https://thisistommy.com/assets/2022/03/The_Execution_01.jpg)
Interested in creating a new fan base but don’t know where to start? That’s what we do, so reach out now