A captivating toolkit and creative spread are the building blocks of a US domestic digital advertising campaign. Working closely with the client and their media agency, team Tommy took on the challenge of a globally-celebrated franchise in full swing.
Following the massive success of previous movies, The LEGO NINJAGO Movie installment follows a teenage outcast on his quest to bring a warlord father to justice with the help of his warrior friends. Tommy used rich artwork and assets from the feature to craft over a hundred formats, statics, standards, and enhanced and expanded takeovers for use across all screen sizes - phone, tablet, desktop, cinema screens and kindle.
Tommy also tapped into targeted bespoke formats for Cartoon Network, Nickelodeon, Fandango, IMBD / Amazon, and YouTube - incorporating dynamic video rotation and COPPA compliant messaging for younger audiences. Take that, criminally-dull digital campaigns!