Bird Box

Flying High with Bird Box

To bring the tension of Netflix’s biggest hit to life, Tommy’s campaign for apocalyptic thriller Bird Box ramped up the buzz through eerie digital out-of-home executions. Ahead of the Christmas holidays, we wanted to target those desperate to escape the city life with a similar chilling message from the film.

Leading with ‘Never lose sight of the way home’, we created various digital out-of-home placements that warned busy commuters as they made their journey home. Delivering three different creatives to eight different placements, we were able to reach a wider audience across the UK in relevant, timely spaces. Did you risk a look?

The question

How did Tommy cut through the Christmas clutter and stand out during the holiday season?

The answer

Through relatable digital out-of-home executions that talked directly to busy commuters.

Playing with digital out-of-home to help promote Netflix’s record-breaking hit

Those that caught a glimpse read the sinister line ‘Never lose sight of the way home’

Time to open your eyes

Take a peek...

Please Roate Your Device