Giving the power back to fans

Adobe

As worldwide attention turned to women’s football ahead of the World Cup, Adobe wanted to give a voice to their overlooked community of fans.

‘Make it Possible’ was a grassroots social campaign celebrating the unique creativity of women's football fans, on and off the pitch.

At the heart of Adobe is a belief that everyone is creative and has the right to share their story. Seeing creativity as the great enabler, a force capable of uniting & inspiring, Adobe were in search of a community to elevate underrepresented voices.

We found the perfect fit for this mission in the fans of women’s football who are proudly creative, in a level of their own, and yet hadn’t been celebrated.

Focusing on women’s football teams across Europe, we created a content series that resonated globally while staying true to local roots. 

Elevating the voices of women in football, the campaign stirred inspiration for fans and set Adobe up as the creative partner to women’s football.

REAL MADRID
Celebrating their creativity

Uniting two influencers with a shared passion for football and their club. Poet and musician Deva, alongside freestyler Paloma, we produced ‘Girls Rise’ – an authentic poem expressing two fans’ love for the women’s game in a mesmerizing style.

BAYERN MUNICH
Helping tell their story

A lesson on how far women’s football has come and where it’s going.  Between historical footage of the forgotten biggest games, a speech is delivered by the global stars of the Bayern Munich, local clubs, and fans, to inspire the new era of fandom. 

Community Collaboration
Giving them the tools

Adobe Express was the positioned as the perfect tool, with stickers created through the platform shared across Instagram. They were brought to life with an AR filter where fans could become a part of the campaign.

And the fans took up the challenge

3,000,000 total interactions
14,300,000 total impressions
51,700 engagements

Allowing creativity for all proved that fans really do ‘Make it Possible’

Find an authentic way to connect with your community, get in touch