Tommy's Summer of AR Sporting Glory

This summer brought some of the biggest global sporting events into a thrilling collision, giving brands a once-in-a-lifetime chance to be part of greatness. And when the loudest broadcast gets drowned out by the sheer volume of voices, brands face a new challenge: how to cut through the noise?

Well this summer over a billion eyes were on Tommy’s work!

Rather than seeing crowded feeds as an obstacle, we saw an opportunity. At Tommy, we craft distinctive pathways that invite audiences inside the world of sport in ways that stay true to the brands we partner with.

While these events might take place in small corners of the globe, the stage is global. And brands needed a way to connect with audiences, wherever they are. Enter AR – the perfect bridge where brands and consumers meet in ways that wouldn’t exist otherwise.

Through creative collaboration, we’ve built branded AR effects for the likes of Nike, NatWest, Aliexpress, and more, empowering fans to take part in the action. Whether it was thinking like an athlete, playing like one, or celebrating a victory- we opened the doors for fans to join in.

When AR is more than just a novelty but becomes an essential part of the creative vision, it turns into a gateway for fans to enthusiastically engage. We didn’t just create a buzz; we built a world where brands and fans collided – and the result? 

1.54 BILLION VIEWS

39,870 POSTS

16.3 MILLIONS LIKES

Find out how to build a bridge to your friends with Augmented Reality. Talk to Tommy.