Tommy Shortlisted for Clio Entertainment Award!

Hold onto your hopscotch, because we’ve been shortlisted for the Clio Entertainment Awards in the Long Form Social Media Video category! 

In partnership with Paramount Pictures and Pavilion Works, we set out to create an authentic, feel-good social experience to promote John Krasinski’s film “IF.” We didn’t just create a promo; we crafted a moment. A moment where busy New Yorkers stumbled upon a hopscotch painted on the street, and suddenly, they weren’t just commuters – they were kids again, if only for a few playful steps.

The experience and follow up a social video aimed to inspire a feeling, reigniting that spark of childhood wonder. It reminded people that, no matter how hectic life gets, there’s always room for a little imagination. The video captured those priceless moments when people paused, smiled, and jumped into the fun, showing the world that magic is alive and well if you know where to look.

At Tommy, we’ve always believed that the best social experiences are authentic, spontaneous, and just a bit unexpected. We brought that ethos to this campaign, and it’s beyond exciting to see it recognised by the Clio Awards. It’s proof that creativity and playfulness still have a place in today’s fast-moving digital landscape.

WATCH THE VIDEO HERE