Tommy has today announced Dougal Strachan as its new Senior Vice President, Los Angeles.
Strachan will lead Tommy Los Angeles’ team of digital designers, developers, producers, strategists, and creatives, supported by a global accounts team to continue the growth of Tommy’s presence in the U.S.
Formerly Senior Vice President Marketing at Twentieth Century Fox and The Walt Disney Company, Strachan has invested a 20 year career in digital marketing and brand strategy for the entertainment industry. Strachan was instrumental in the digital marketing campaigns for franchises such as Star Wars, Avatar, X-Men and Ice Age and more recently developed and led the innovative international marketing campaigns for break-out hits such as Kingsman, Deadpool, and Bohemian Rhapsody.
“While our presence in the U.S. is always growing, our dedication to innovation and global firsts to disrupt creative industries remains.” Said Chris Edwards, Chief Managing Director at Tommy, “Dougal brings a wealth of experience and strategic thinking and ambition to take us into the next chapter of our lifecycle in The States.”
Tommy’s expertise in technology and storytelling have become famous in the industry – having recently been named one of the initial creative partners for Branded Effects and Gamified Effects on TikTok, as well as notable campaigns for studios and brands such as Amazon, Netflix, Adobe, Hulu and Tag Heuer.
“I’ve been a huge fan of Tommy’s body of work over the years and I share their passion for disruptive thinking and experimenting with technology to bring ideas and storytelling to life ” said Strachan, “the Tommy team have a great reputation within the industry and I feel privileged to be a part of that and excited to work with this talented team to grow the business”
Strachan’s tenure in the position begins today. He will report to Chris Edwards and the other Tommy board of directors. Strachan succeeds Anton Perreau. After four years in the role, he will be moving on to a new venture early next year.