‘Pixel Pitchside’ Campaign Kicked Off in Singapore

A new social campaign, Pixel Pitchside, brought Google Pixel to Singapore’s vibrant football community, giving amateur footballers the chance to step into the spotlight and celebrate the beautiful game with professional-level photo treatments.

With nearly 34,000 amateur football games every year in Singapore, players range from semi-pros to active seniors. To highlight this passionate community, Pixel Pitchside hosted local amateur matches and leveraged the powerful capabilities of the Pixel 9 Pro’s camera to capture the action and transform the moments into stunning, stadium-level shots.

Pixel 9 Pro’s AI-powered photo editing features turned every goal, tackle, and celebration into professional-level content. In a series of videos for socials, renowned entertainer and football fan Rishi Budhrani stepped in to showcase the magic of Auto Frame, Reimagine, Add Me, and Magic Eraser.

The result? Photos from the games transformed into global-standard highlights. Singapore’s footballers finally saw themselves as the stars of the game.

The campaign, launched across social media, captivated local football fans and showcased Pixel as the phone that brings you closer to the game.

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