Little Moons Choose Tommy to Lead Social and TikTok Strategy

Exciting news! Little Moons, the mochi ice cream, cheesecakes, and sweet treats brand that skyrocketed to fame in 2021 as a viral TikTok sensation, has appointed Tommy to drive its next phase of social growth. Following a period of significant expansion, the brand is now focused on harnessing its cultural momentum and establishing a leading presence in the evolving social media landscape.

With over 19.5 million views on the hashtag #LittleMoons and a 700% sales increase in Tesco alone during its viral moment, the brand became a social media phenomenon. Now, as TikTok continues to dominate the digital space, Little Moons are doubling down on the platform to generate shareable content, increase brand awareness, and build an authentic connection with its audience, while extending this momentum across the wider social space.

“We needed a partner who truly understands today’s social environment,” said Ross Farquhar, Marketing Innovation & Sustainability Director at Little Moons. “Tommy stood out with their strategic approach, creativity, and executional excellence. We’re excited to bring fresh energy to our social presence.”

As the social agency of record, Tommy was chosen for its distinctive approach to social strategy, bold creative direction, and ability to produce standout content with exceptional speed. With a deep understanding of what brands need in today’s fast-moving social landscape, Tommy will deliver a steady stream of reactive, culturally relevant, and high-engagement content – helping Little Moons stay top of mind while building on the personality that made it famous. 

“Little Moons is a playful, bold brand ready to push boundaries on social,” said Harriet Donovan, Business Lead at Tommy. “With our expertise in platform-first creativity, reactive content, and cutting-edge social formats, we’re excited to put our distinctive stamp on the Little Moons social channels.”

With the team at Tommy at the helm of its social strategy, Little Moons is set to make 2025 the year mochi ice cream takes over social media once again.