Marketing Levers for an Entertainment-First Strategy

In a world drowning in content, standing out is no longer an option—it’s a necessity. In the face of a sea of sameness, having an entertainment-first approach can make you evoke a connection with your customers  in a unique way that leaves a lasting impression. “For Your Entertainment” is an inspiration report helping brands and agencies create work that entertains.

As different worlds collide in advertising, entertainment remains at the heart of effective work. Whether creating for an entertainment brand or not, great advertising should always entertain, locking in attention, fostering real human connections. “For Your Entertainment” explores a collection of 16 levers you can take advantage of to dip your toe into entertainment-first work. With examples from the team at Tommy as well as best in class examples, you’ll find a new perspective on how to embrace entertainment and transform your campaigns.