Cadastra &
Tommy Join
Forces to Deliver 'Measurably Different'

The London branches of digital marketing agency Cadastra and creative agency Tommy have announced their strategic partnership, offering brands in Europe a new approach to distinctive advertising with measurable commercial performance.

Despite the increasing demand for total measurability in marketing, customers do not care about CPA, CTR, or ROI. Brands today are inundated with ways to measure audience behaviour and optimise campaigns, often leading to an approach that prioritises analytics over differentiation. As a result, measurability has become the ‘why’ behind campaigns, rather than a tool to support standout creative work.

In response, Cadastra and Tommy are introducing a ‘measurably different’ approach, ensuring brands can take the creative risks necessary to stand out while maintaining analytical performance that drives informed commercial decisions. This full funnel approach will be offered to a limited number of brands, combining distinctive creative with a data-driven marketing strategy to prove once and for all the value of brand building with performance. 

Combining Creativity with Performance

Cadastra has spent 25 years as an independent, digital-first marketing agency with a global footprint, working with brands such as Samsung, Chanel, Reckitt, and Unilever. Tommy is known for its creative work with TikTok, Netflix, and Google, with studios in LA, London, and Singapore. Together, their expertise will allow brands to move beyond short-term performance goals and embrace a strategy that builds long-term brand equity alongside measurable business impact.

With the rising cost of media buying from awareness to last-click advertising, brands can no longer afford to neglect prospective new customers in favour of short-term gains. The disruption of major platforms like X (formerly Twitter) and TikTok has underscored the fragility of marketing strategies overly reliant on individual sales channels. This partnership helps brands rebalance their approach – leveraging performance marketing while ensuring creative remains distinctive and impactful.

Christ Edwards, CEO at Tommy. Gustavo Bacchin, CEO EMEA at Cadastra. 

“Distinctive creative is essential for brands looking to drive real long-term growth,” says Chris Edwards, CEO of Tommy. “Too often, marketing focuses on short-term performance metrics at the expense of brand identity and engagement. By partnering with Cadastra, we’re ensuring that brands not only achieve measurable results but also build lasting connections with their audiences.”

Gustavo Bacchin, CEO of Cadastra, adds: “Our partnership with Tommy merges creativity and performance marketing to offer brands a more holistic and effective approach to branding and business growth. By combining distinctive creativity with a data-driven, multi-touch marketing strategy, we ensure that brands not only capture attention but also achieve meaningful, measurable results. We are excited to be joining forces with Tommy.”

For brands looking to break through the noise with distinctive creative and commercially accountable results, the ‘measurably different’ partnership between Cadastra and Tommy offers the solution.

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