Our industry is at a critical point during which potential readers and consumers are more guarded with their attention than ever before. Content is consumed at the pace of technology and, in turn, more brands are converging into narrowing spaces and facing competition from a myriad of companies both within and outside of their sectors.
As a result, we as marketers must rethink how we cater to a generation that has developed a reflex for opting out of and scrolling away from content that doesn’t match their values and interests.
On Friday, 1 November, during #SMWLDN, join Tommy Co-Founder, Marcus Foley, for a discussion that will address this topic exploring five practical strategies for ensuring your work is seen and not ignored and insights for reframing our strategies to catering to audiences of content experts.
Ahead of his session, we sat down with Marcus to get his perspective on the key difference between disrupting and earning attention, what brands he’s observed that are successful in their engagement tactics, the evolution of content marketing over the last few years, and more.