This Valentine’s Day, while most people were talking about romance, Marcus was writing about something else he cares deeply about: advertising.
With the industry in a moment of real upheaval, from AI reshaping craft to shifting agency models and rising pressure on budgets and attention, it felt like the right time to pause and reflect. Not defensively. Not nostalgically. Honestly.
In his latest piece for The Drum, Marcus shares a love letter to the industry. A reminder of why it matters, what’s worth protecting, and where the opportunity still lies. It’s a call to keep raising the bar, to value craft, to back distinctive ideas, and to make work that people genuinely want in their lives.
Because even in a changing landscape, the heart of advertising, when it’s done well, is still something worth believing in.
“On Valentine’s Day, when we celebrate love, affection, and friendship, it’s important to pause and recognize the immense amount you’ve achieved. Every day, I’m blown away by the ambition and brilliance of people across our industry, how entertaining they are, the way they can make me laugh, and their ability to keep creating something, somewhere, that makes us wish we thought of that.”
CHECK OUT MARCUS’ ARTICLE IN THE DRUM HERE.
