A New Era for Tommy: We’re Joining Zeal

ZEAL has acquired a majority stake in Tommy. Together, we’re joining forces to create a more connected offer for brands navigating how people discover, choose, and buy today.

We’ve got some very exciting news to share. We are officially joining the ZEAL group!

If you’re not familiar with ZEAL, they’re one of the strongest brand and shopper experience agencies out there. Brilliant at turning ideas into action, especially at the moments that influence choice. They work with some of the world’s biggest FMCG brands and are known for work that delivers impact, not just attention.

Importantly, Tommy remains Tommy. Same studio. Same leadership. Same teams in London, Singapore and LA. Same belief in making distinctive, social-first work people actually want to spend time with.

Why now? You clammer to ask. Well, the way brands grow has changed. Attention is harder to earn. Journeys aren’t neat anymore. People can discover, decide and buy in a single moment. Work has to build brand and drive action at the same time.

That’s always been our focus at Tommy. We exist to stop dull work in its tracks and create entertaining, distinctive ideas that earn real attention. What ZEAL brings is deep expertise in retail, activation and partnerships. They know how ideas show up when decisions are actually being made.

Together, our social, content and immersive craft now sits alongside ZEAL’s brand and retail activation strength. Ideas that don’t just get noticed, but get chosen. Work that travels further and holds up wherever it lands.

For brands, this means no more choosing between brand and retail, or social and shopper. Just stronger ideas, built to work harder across the full journey.

This is a new chapter for Tommy. Built on everything that’s come before it, and opening up much bigger opportunities ahead.

 “We’ve always believed in creativity that genuinely connects with people. With ZEAL, we can scale that belief – blending our social-first craft with ZEAL’s strengths in brand activation and partnerships to create bold, globally connected work that moves people and products. We’ve built our reputation with brands at the centre of culture like Amazon, TikTok and Netflix, and with ZEAL we’ll channel that same spirit into FMCG’s biggest names – delivering ideas with the independence, speed and audacity needed to thrive in today’s market.”

Chris Edwards, CEO,Tommy

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