Overview
To establish Binance as a leader in web3 innovation and connect with the next generation of entrepreneurs, we created a groundbreaking, first-of-its-kind 7-part reality show entirely set in the metaverse.
Challenge
How do you solidify Binance’s reputation as a pioneer in web3 while inspiring and engaging the next generation of entrepreneurs? By doing something truly unprecedented: blending innovation, creativity, and entrepreneurship in a way that captures the imagination of a niche audience.
Insight
The metaverse represents untapped potential, a space that thrives on new ideas and forward-thinking creators. For Binance to lead this space, we needed an activation that not only showcased the metaverse but also gave innovators a platform to shine.
Strategy
We built a reality show, like no other, entirely in the metaverse. A space designed to transport judges, participants, and viewers into the web3 world they sought to redefine.
Idea
A 7-part metaverse-based reality show:
- Immersive Metaverse Setting: A custom-built “set” in the metaverse served as the stage for the show, bringing innovation to life.
- Personalized Avatars: Judges, participants, and live audiences took part as unique avatars, reflecting their individuality and bold ideas.
- Live Documentation: We captured the action with a live shoot within the metaverse, broadcasting the series on Binance Live and YouTube.
This was more than entertainment—it was an invitation for the world to witness the future of web3 innovation.
The idea was simple. making it a reality took some time.
Oh Chin Ying
Strategist
Results
We got their attention:
150 live avatar participants (judges and audience).
44 countries tuned in live, with viewers engaging globally.
370 million total views, establishing Binance as a creative force in the metaverse.
The Binance reality show didn’t just showcase the metaverse; it proved its limitless possibilities.
