Overview
To launch Netflix’s new German sci-fi series Tribes of Europa, we created a next-level Twitch scavenger hunt that transformed sci-fi fans into die-hard followers.
Challenge
How do you build hype for a show with no fan base or existing IP? You create an unforgettable, fully interactive experience that audiences can’t resist.
Insight
Sci-fi fans thrive on immersive worlds and collective problem-solving. Twitch offered the perfect environment to connect and engage.
Strategy
Partner with top Twitch streamers to turn their communities into “tribes” from the show, rallying them in a live scavenger hunt inspired by the series’ world.
Idea
A live-streamed Twitch gameshow that blurred the line between fandom and gameplay. Here’s how it worked:
- Influencers received custom Atlantian Cubes, etched with ciphers and clues central to the scavenger hunt.
- Their Twitch chats acted as their tribes, working together to solve puzzles hidden across the internet.
- Tribe-specific emotes fueled communication, while challenges spanned platforms like Giphy and Instagram Stories.
- The grand finale saw influencers in a high-stakes race to assemble their trophies, crowning the “Champion of Europa.”
Results
520k+ views across streams.
135k+ chat messages igniting fan engagement.
3.3M minutes watched (equivalent to 6.3 years of viewing time).
