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Mission: Impossible Ghost Protocol
Client:
Paramount Pictures International
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The brief:
Raise the 4th installment of the Mission Impossible series to new online heights.
Our response:
Support Paramount's marketing campaign through an explosive online and mobile toolkit and pan-regional campaign.
The details:
Some 5 years since the last installment, our role for this movie was to ensure that our online activity was befitting that of Ethan Hunt in this new and more advanced digital era.
With an eye-popping selection of stunts and an edgier tonality we showcased as much stunning footage as we could within our full range of advertising formats. From early teaser trailer activity through to day-of-release high impact homepage takeovers, all formats were built with territory localisation in mind.
Our range of formats included takeovers on MSN, Yahoo! and YouTube as well as a full toolkit that covered all media planning eventualities.
The lowdown:
Online Creative Concepting, Digital Advertising Design & Build and Pan-regional Management.
The highlights:
- Getting a sneak peak of the amazing Tom Cruise Burj Khalifa stunt scene before most other people
- Going to the UK Film Premiere and seeing the man himself
- Finally getting the chance to work on one of the all time great action film franchises
