WORK

Häagen-Dazs UK

Heating up the Summer

What do you do as an iconic brand who is losing touch with today’s generation whilst simultaneously entering a new category dominated by their strongest competitor? This was the challenge posed to Tommy by Häagen-Dazs, as they prepared to launch their new ice cream stick bar in a, dare we say it, Magnum world.

We began laying the foundation for this distinct brand world with a delicious visual identity and unique tone-of-voice, developed to truly speak to their new millennial target demographic. An always-on content strategy transformed the existing brand TVC into innovative, thermal-activated social content reaching consumers at peak consumption moments. In need of that 3PM pick-me-up? Over 22 degrees outside? Häagen-Dazs was turning up when you wanted it most!

The question

How can we help a 50-year-old ice cream brand regain its cool amongst a new insta-generation?

The answer

Build a brand world so distinctly Haagen Dazs, the insta-generation won’t be able to ignore it!

Thermal-activated social content to reach consumers at peak consumption moments.

A TVC truly cut and adapted for social to engage a new generation.

Our always-on content strategy lead to innovative, thermal-activated social assets

A delicious visual identity and unique tone-of-voice, developed to truly speak to the new consumer target

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Digital Advertising

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