Ghost in the Shell

A Major campaign

With increasing consumer interest globally in sophisticated Sci-Fi movies, Paramount Pictures released Hollywood’s version of ‘Ghost in the Shell'. Originally inspired by the illustrations of Masamune Shirow, the studio faced the challenge of working with multiple positioning angles across 80+ markets around the world.

Due to this complexity, Paramount Pictures International chose Tommy as the vendor to create hundreds of digital advertising units for their global campaign. From creative mastering to full 3D and motion graphics across multiple territories, Tommy provided units for Tumblr, Xbox and Snapchat, alongside page takeovers on sites like Yahoo!, Billboard and IGN. With over 12 years experience and certification across all the main advertising platforms, Tommy made light work of a massive campaign.

The question

How do you streamline multiple artworks into 10,000+ ad units around the globe?

The answer

Work across all territories simultaneously to ensure consistency, efficiency and quality.

Multiple platforms,
multiple devices.

Working across London, Singapore and LA, Tommy were able to offer an always-on service pushing the huge campaign forwards 24/7.

With every format built ready for easy localisation.


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