Baby Driver

Time to Face the Music

Zoom, zoom! Four years of incredible filmmaking resulted in one of 2017’s hottest hits - Edgar Wright’s, Certified Fresh, Baby Driver. Starring Kevin Spacey, Jamie Foxx, Lily James, Ansel Elgort and Eiza González - this thriller is a stylist, exciting, visually and auditory adventure produced to keep viewers on the edge of their seat even after the credits stopped rolling.

Pairing with Sony Pictures Entertainment, Tommy was tasked with creating all new content styles, breaking expectations and boundaries of online audiences. Reaching out to festival goers at SXSW and Coachella through custom Snapchat creative, alongside stunning cassette mixtape covers developing on complex character relationships before the movie hit the silver screen. A first-ever entirely vertical re-cut of a trailer, an auditory explosion stunned fans on Snapchat and Facebook, alongside which immersive 360 character introductions bring viewers closer to the hottest hot-rod of the Summer.

The question

How can a social media campaign be as utterly original as the movie it’s promoting?

The answer

Change gear. Drive a campaign which oozes the sweet, funny audio sensory nature of the movie

One of the most iconic trailers of 2017, re-cut Tommy style

Snapchat filters to sing in the summer festivals

Mixtapes with hat tips and easter eggs for each character

The thrill rides don’t stop there

We’ve got another case study for you Can you drive stick?


Ghost in the Shell

A Major campaign


Paramount Pictures International
Digital Advertising

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Case Study / Ghost in the Shell
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