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The Dictator
Client:
Paramount Pictures International
The brief:
Work with Admiral General Aladeen in making sure the world knows about his film release.
Our response:
Drive mass awareness through a captivating online toolkit and pan-regional campaign.
The details:
The Dictator was Sacha Baron Cohen's latest comedic character creation following the successes of Bruno, Borat and Ali G. Tommy were tasked with creating a suite of online advertising materials that ranged from early teaser formats through to all conquering pan-regional homepage takeovers.
Our homepage takeovers on Yahoo! were hung around the narrative of General Aladeen having purchased the internet portal and wanting to show his new, much shinier version to the world. Everything from the Search Bar (which only allowed the typing of Aladeen's in true vanity, try it for yourself) to the Advertising Placements were all designed with a unique Aladeen twist.
Our digital advertising assets were utilised across all International markets, on release day The Dictator had the world's attention.
The lowdown:
Online Creative Concepting, Digital Advertising Design and Campaign Management.
The highlights:
- Our homepage takeover living on beyond advertising becoming the movie feature page on the portal and a case study for Yahoo! themselves
- Delivering over 50 Advertising formats on time and on budget
