Tommy wins first mobile FWA for Paper Towns
When news first broke that our mobile-first designed Tumblr for the Paper Towns movie had picked up an FWA Mobile Site of the Day Award we were all pretty chuffed.
The custom built Tumblr created for Twentieth Century Fox, launched internationally in 10 territories and presented a number of challenges. For example with 80% of Tumblr posts viewed in-app, we needed to give people a reason to visit the site rather than simply hit ‘follow’ and move on. So recognition of overcoming those challenges in the form of an award is pretty satisfying.
Take a peek at this recent Insight article published on The FWA to learn more. The feature looks at what we wanted to accomplish with the site, the technical challenges encountered and how we solved them. All eloquently written of course by our Creative Partner Will Tunstall.