To build anticipation for STX Entertainment’s film Mile 22, Tommy created a full feature site, consisting of EPK materials as well as an interactive timeline that enabled fans to experience the journey of the film in the lead up to release.
Acting as a social content hub, the interactive timeline on the Mile 22 site allowed filmmakers to share A/V materials and social pieces in a space custom-built to view them. Designed from the ground up to be returned to by users throughout tracking, theatrical release, and home entertainment windows, the mile-by-mile nature of the site allowed for ample opportunities to engage with fans.
Additionally, Tommy created custom-coded unlocking features that could be used by site-goers to engage with the film and it’s characters, unlocking exclusive assets along the way. No matter what point of the journey you’re on, the Mile 22 site is guaranteed to bring the action.