DOOH Lost in Space
Recently scooping three top prizes in the MediaPost’s Digital OOH Awards, Tommy Singapore are delighted to have walked away with the 2018 Member’s Choice award, Entertainment Sector and Digital OOH Using Location Data for our work on Netflix’s Lost in Space.
The unique out-of-home campaign transformed large digital screens in Kuala Lumpur into countdown clocks to give the illusion of a real spacecraft launch and created a light show from 30 screens, captivating passersby.
To build on this excitement, we then used real-time weather API to change digital columns in high traffic areas to a live weather feed. Onlookers saw stunning scenery and fictitious weather updates of this ‘unknown planet’ to create intrigue around the upcoming series.
Our aim was to immerse fans in this sci-fi world and allow them to take one step further into our future. A huge shout out to everyone involved in this work and to the MediaPost judges for selecting it.